Jewellery & Coins, Watches, Wine, Whisky & Luxury Brands

As auctioneers and valuers, we are passionate about the concept of a circular economy rather than the current linear economy that dominates our spending habits. Encouraging more people into the auction industry is an exciting challenge and one that has enormous societal and environmental benefits. The linear economy model of ‘take-make-dispose’ is one that is fast catching up with us as the finite natural resources required rapidly run out. Antiques, retro and vintage goods are ‘GREEN’, and the auction industry has therefore excellent sustainable credentials. Add to this the opportunity to purchase quality and beautiful items at a reduced price mean the benefits for the consumer are undeniable.

This leads us nicely into the luxury sector of the auction industry which is one that offers great appeal and benefits to both buyers and sellers alike. With the retail market selling luxury goods at often eye-watering premiums, many have turned to auctions and the second-hand market as buying alternatives since the turn of the 21st century.

This influx of new buyers has led to strong prices being achieved at auction for jewellery, high-end handbags and vintage luggage through to collectable fountain pens, lighters, and prestige watches. Whilst this increase in buyers has pushed prices up benefitting the seller, there is no doubt that purchasing at auction is still far more cost effective than purchasing new. Buyers can scour auctions looking for goods in impeccable condition with excellent provenance as many examples arriving for sale may have had just one previous owner.

Over the last few years Rogers Jones Auctioneers & Valuers have embarked on regional valuation day tours spanning the length and breadth of Wales. With salerooms in the North and South, complemented by regional valuers in the West we are perfectly placed to bring our expertise to you. During these popular events we are always presented with jewellery and watches and more often than not – diamonds. When we think of diamonds we think of luxury, glitz and glamour. They may also conjure memories of loved ones wearing treasured engagement rings or dazzling cocktail watches. It is a pleasure to handle these objects of beauty but understanding them is key to valuing them.

Developed by the Gemmological Institute of America in 1953, the four C’s is a system created to define the characteristics of a diamond and in doing so ascertain its value. This grading system is extremely helpful in the auctioneering and valuing field whether assigning estimates for sale or valuing diamond jewellery for insurance purposes. The four C’s comprise, Colour, Clarity, Cut and Carat weight.

Our valuers in the North and South have the hands-on experience and expertise to ensure the jewellery consigned to our various sales is thoroughly catalogued whatever the price point may be. Our jewellery and watches appraiser, Charles Hampshire, is a Fellow of the National Association of Auctioneers & Valuers passionate about standards and best practice within our industry. He has also undertaken specialist qualifications including the intensive diamond grading and identification course conducted by Gem-A in Hatton Garden.

With the value of precious stones and metals currently sky-high and millions of pounds worth of jewellery gathering dust at home in drawers, it is an ideal time to investigate the value of your jewellery. Whether buying, selling or updating an insurance valuation, we would be happy to discuss your needs. We are proud to hold the current auction record in Wales for the highest selling single piece of jewellery (£34,000) showing we have the knowledge and international reach to expertly market your jewellery.